Proposition 10 – The California Children and Families Act
First 5 California, established through a voter approved initiative in 1998 known as the California Children and Families Act (Proposition 10), oversees the expenditure of tobacco tax revenues to support, promote, and optimize early childhood development through coordinated programs that emphasize child health, parent education, child care, and other services and programs for children prenatal through age 5. First 5 California's overarching goal is to improve the lives of young children and their families to ensure California's children receive the best possible start in life and thrive.